The Marketing Observer returns!
Today I received an email with lots of nice shiny looking gadgets on it.
I liked the look of one of them so I clicked on the link.
I was then dumped unceremoniously onto the homepage of the emailer's website.
The product that I was interested in wasn't featured on the homepage.
And I couldn't immediately see how to reach it via the navigation...
How many times does that happen?
What a waste of marketing time and resources to send that email out!
Even, worse, they risk damaging any feelings of loyalty towards them.
All it takes is the marketers and emailers to communicate properly...
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